Things That Don’t Have a Thing to Do with Graphic Design | Aaron James Draplin | Awwwards SF

Located in the mighty Pacific Northwest, the Draplin Design Co. proudly rolls up its sleeves on projects related to the Print, Identity and Illustration categories. They make stuff for Coal Headwear, Union Binding Co., Richmond Fontaine, Esquire, Nike, Wired, Dinosaur Jr, Timberline, Chunklet, Eaux Claires, Poler, Incase, Giro, Cobra Dogs, Jill Soloway, Sasquatch Music Festival, Chris Stapleton, Old 97s, Nixon Watches, Patagonia, Target, Megafaun, Ford Motor Company, Woolrich and even the Obama Administration, if you can believe that.

The First Secret Of Great Design | Tony Fadell

As human beings, we get used to “the way things are” really fast. But for designers, the way things are is an opportunity … Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change.

At AIGA 2017: Designers, make this ONE mindset change in 2018

Bobby breaks down why the design industry has lost touch with customers and how specialized roles in design continue to fuel the problem. He also offers a mindset change to help your business in a BIG way this year.

Navin Iyengar – Netflix Product Designer – Design Like A Scientist

Product Designer at Netflix, Navin Iyengar reveals how Netflix applies experimental thinking to design using A/B testing and tells us how to design like a scientist at Awwwards Conference San Francisco.

Design for All 5 Senses | Jinsop Lee | TED Talks

Good design looks great, yes — but why shouldn’t it also feel great, smell great and sound great? Designer Jinsop Lee (a TED Talent Search winner) shares his theory of 5-sense design, with a handy graph and a few examples. His hope: to inspire you to notice great multisensory experiences.